View your opt-out list
Settings → SMS → Opt-outs. Every customer who replied STOP to one of your messages appears here with the date they opted out.
What happens when someone opts out
AlwaysRespond immediately stops all SMS to that number. This applies to confirmation texts, review requests, win-back messages, and payment links. This is permanent until the customer re-opts in.
How customers re-opt in
They text START to your AlwaysRespond number. This removes them from the opt-out list and re-enables all messaging.
Legal requirement
Under TCPA law, you cannot send marketing SMS to opted-out numbers. Confirmation texts for already-booked services may be permitted, but to be safe AlwaysRespond blocks all SMS types. Do not attempt to manually text opted-out customers.
Frequently asked
Can I remove someone from the opt-out list manually?
No. Only the customer can re-opt in by texting START. Manually overriding opt-outs violates TCPA regulations.
Does opting out affect their bookings?
No. Bookings still work normally. They just won't receive SMS confirmations or follow-ups.